The buzz around this campaign and the earned media that it received was worth millions. They also ran commercials and streamed the videos on their social media platforms. Each poster had a headline suggesting that these people, all with a different sort of hatred, deserves to die: Cat Lovers, Crazy Old Aunts, Hipsters, The Genetically Privileged, The Tattooed and The Smug.Īfter a week of being on the streets they added copy to the poster explaining more what it is about. The first part of the campaign used out of home advertising, placing posters on street corners in some of the biggest cities in America. Laughlin Constable, the lead agency, knew that people immediately dismiss any kind of lung cancer messages, so they need to sneak up on people and catch them off guard. People with lung cancer did it to themselves…implying that they somehow deserve to die. When we go to Capital Hill to advocate for more funding, or to fight for national early detection protocols, we hear it all the time. There is nothing psychologically abnormal about craving love and care - especially if you you never really experienced it before. I understand how one lie becomes two lies and two lies become a mountain of lies you are suddenly buried under. Lung Cancer Alliance Laughlin Constable United States 2013. You fucked up and you did something pretty awful, but certainly not 'deserve to die' awful. We hear it all the time from the patients and families we support. The Print Ad titled Crazy Old Aunts was done by Laughlin Constable advertising agency for subbrand: Lung Cancer Alliance (brand: Lung Cancer Alliance) in United States. Charlie : Candice, I killed Aunt Helen, didnt I She died getting my birthday present, so I guess I killed her, right I tried to stop thinking that, but I can. The Lung Cancer Alliance, an American Charity, knew the insight themselves: “People think you deserve to die if you have lung cancer. The mortality rates in all three of those have continued to decrease as well, while lung cancer’s mortality has barely moved in decades. But all three of these cancers receive more funding to find a cure than lung cancer does. More Americans die due to lung cancer than breast, colon, and prostate cancer combined. This information would be used and shared for Analytics, Ad Serving, Interest Based.
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